The Semiology of Three-Dimensional Digital Design with Augmented Reality Technology and its Use in Television Show

Abstract

This study discusses the use of 3D digital design with augmented reality technique in the production of television programs using the semiotic analysis tool on the Mashhad channel, particularly Mashhad Tag program. The study aims at several objectives, including analyzing and describing the semiotics of the 3D digital design used for two chosen episode of the Mashhad Tag program and realizing the role of the augmented reality technique in the television image. Describing the level of television creativity achieved technique. The study reached semiological conclusions and indications for symbols and ideas, the three-dimensional graphic composition achieved increase in suspense and excitement in the performances of the experience of augmented reality model and enhance the principle of science fiction and its achievement on reality. The symbols in the studio enhance realism and development in the field of tools and programs, and implicitly on the visual dazzle to enhance the principle of global development in architecture and technology, and highlight the models in a clear and real way no less than other types of displays, and support movement, which increases its effectiveness and attracts viewers.